WHITEPAPERS & E-BOOKS

Here are some useful sales and marketing resources that we created to answer top industry related pain points. Feel free to download and share with your sales and marketing team!

Cold Calling Isn't Dead: How to bring it back to life

Businesses and sales people are losing out on thousands of possible deals a year, simply because they heard cold calling no longer works or because they don’t want to put in the time and effort it takes to make it successful. Download our whitepaper to learn how to bring life into cold calling through: Creating the correct list Mastering your message Use more than one marketing strategy

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3 Ways To Get New Energy From Your Pipeline

Sales and marketing teams know how hard it can be to keep their pipeline filled with qualified and new leads. Download our ebook to learn how to create a marketing strategy to support your sales process,nurture your leads and be a thought leader.

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Fall Conference Coming in Hot

Establishing a strategy for each conference your team attends is crucial for success. Download our ebook to learn: How to prepare for the show Steps to execute during the conference Strategies to use for post convention follow-up Don't forget to utilize the ROI calculator we provide to maximize your results

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Recipe For Building a Steady Stream of Leads

If you constantly have a steady stream of leads coming in you will avoid holes in your pipeline that could cause you to miss your goals. This whitepaper examines strategies to understand your database, create an exceptional marketing strategy and troubleshoot issues you may come across.

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The Power of Ongoing Training

Ongoing training is critical for your team no matter the industry, job title or employee longevity. In this resource, you’ll learn: How to stay ahead, catch-up or maintain workplace education How often you should implement training How to delivery training sessions

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Strengthening Brand Intgrity

Your brand is everything, so maintain its integrity to guarantee a positive reputation. In this ebook, you’ll learn how to develop brand guidelines, get to know your audience and how to deliver on promises.

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How to Differentiate Yourself in a Crowded Market

The world is filled with hundreds of thousands of businesses! This whitepaper covers strategies to get ahead of the crowd, how to break the status quo and how to help your company emerge.

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Tradeshows Aren't Just About the Shows

Trade show strategies are essential for convention success. In this whitepaper features pre, during and post-convention strategies, how to generate trade show ROI and helpful ROI calculator to determine your results.

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The Benefits of Outsourcing Lead Generation

Lead generation is essential and often difficult to handle internally. In this ebook, you’ll discover why internal lead generation often falls short, top benefits of outsourcing your lead generation and what to look for in a lead generation vendor

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From Drab to Drip

Drip marketing helps nurture leads, build stronger prospect relationships, and drive sales. In this ebook, discover: the different types of drip marketing campaigns, how drip marketing can benefit your sales team and strategies to effectively execute a drip marketing program.

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5 Pillars to Effective B2B Data Management

The health of your prospect list is essential for sales and marketing success, but many companies have data issues. Download this resource to discover: a self-assessment worksheet to uncover issues with your sales database, strategies to clean and improve your list and tips to maintain an accurate, healthy list.

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What Works for B2B Cold Calling

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Dial to Win

This infographic showcase how many dials you need to make to reach your goal! Do you have the right resources to execute?

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INFOGRAPHICS

5 Vital Nutrients for Healthy Cold Calling

Even though many sales reps don't enjoy cold calling, it is still a quantifiable way to generate more leads. Download our infographic to find the 5 vital nutrients for healthy cold calling and how to implement them!

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Advantages & Disadvantages of Tradeshows

If you’ve ever been to a trade show, you know that there are both positives and negatives of exhibiting or attending. Download our infographic to learn about advantages and disadvantages of tradeshows, how to prepare for fall conference season and how to implement strategies for success.

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HubSpot Benefits

We aim to leverage tools for content management, digital marketing, sales pipeline and documentation, as well as SEO, social media and web analytics. Download our infographic to learn: Consistent content creation Lead nurturing Marketing qualified leads Database growth Social media management

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