MPI Resources

Dig in to learn more about the power of outsourced sales + other sales strategies!

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Why LinkedIn is Essential in Your B2B Marketing Strategy

LinkedIn is an essential tool, used by many businesses. Why? Because it’s designed for businesses and people to meet, work, define their brand, and build relationships with each other. With over 59 million companies and over 850 million members on...
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Cold Calling By the Numbers: How to Book More Meetings

It's safe to say that cold calling is every salesperson's least favorite activity, but it is essential in the sales process to grow business and meet quotas. When success feels out of reach, it's often easy for salespeople to look...
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Factors of Success: Product Sales History

At MPI, We Believe That Nine Key Factors Contribute To The Success Of Any Outbound Calling Program. Product history is the ninth and final factor that we believe contributes to a successful outbound calling program. We’ve covered:  List Quality and Quantity...
Brand-Identity

Factors of Success: Brand Identity and Awareness

At MPI, We Believe That Nine Key Factors Contribute To The Success Of Any Outbound Calling Program. Brand identity and awareness is the eighth factor that we believe contributes to a successful outbound calling program. We’ve already covered:  List Quality and...
Factors of Success: Industry and Known Challenges

Factors of Success: Industry and Known Challenges

At MPI, we believe that nine key factors contribute to the success of any outbound calling program. Industry and known challenges is the seventh factor that we believe contribute to a successful outbound calling program. We’ve already covered: list quality...
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Factors of Success: Targeted Title and Company Size

At MPI, we believe that nine key factors contribute to the success of any outbound calling program. We’ve already covered list quality and quantity, message, nurture, sales process, and ROI requirements, as 5 of the factors that contribute to a...