MPI Resources
Dig in to learn more about the power of outsourced sales + other sales strategies!
Factors of Success: List Quality & Quantity
At MPI, we believe that nine key factors contribute to the success of any outbound calling program. At MPI, we believe that nine key factors contribute to the success of any outbound calling program. The first factor, and arguably most...
Importance of Branding for Your Business
We’ve said it before and we’ll say it again, branding is everything. So what is branding? And why is it so important for your business? In short, your brand is the way your customer perceives you. Yes, your brand includes...
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5 B2B Sales Database Strategies to Increase Sales Success
Building and maintaining a quality database is not for the faint-of-heart. MPI has built proven best practices in list management to set our client appointment setting and lead generation campaigns up for success. These five database strategies will result in...
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Marketing for your business: Build a steady stream of leads
When it comes to generating leads there is one cold hard truth: you will run out of personal referrals. The reality is, you should work personal contacts and referrals while also working cold leads. Those non-existing relationships could be qualified...
Casting a Wide Net Vs. Targeting: What’s the Best Approach to Build a Sales Pipeline?
The sales pipeline is arguably one of the most important aspects to the health of a business. What’s the best marketing approach to ensure your pipeline stays full? Owners, sales leaders, and marketers are all familiar with the concept of...
