MPI Resources

Dig in to learn more about the power of outsourced sales + other sales strategies!


Leveraging Buyer Personas To Make Genuine Connections

Taking the time to develop your company’s ideal customers through buyer personas not only saves time and money but also allows you to connect with prospects on a more personal level. In order to effectively plan out your sales and...

Diagnosing B2B Business Pain Points: Do You Have A Sales Problem or A Lead Generation Problem?

Lead generation and sales play a significant role in all organizations. The ability to generate leads and successfully convert them into a sale impacts the growth and future of an entire organization. Frequently, people encounter obstacles within their lead generation...
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Leveraging Social Media to Differentiate Yourself in a Crowded Market

Understanding social media's role as well as how to successfully leverage it, is essential in building a successful marketing strategy that can generate results as part of your business landscape. As discussed in our previous blog, “The Role of Social...

The Role of Social Media in Marketing

At MPI we believe that both understanding social media's role in the business landscape as well as how to successfully leverage social media, is essential in your marketing strategy. With the B2B world ever-changing, and technology becoming increasingly coveted, the...

Inbound vs Outbound Sales: What’s the Difference?

Inbound and outbound sales are commonly used in the B2B world. Whether you are taking or making the call, both are key in optimal sales strategies. But what is the difference between inbound and outbound sales? Inbound Sales Inbound sales...

The Role Customer Experience Plays In Sales Success

The role of customers in any business can often be forgotten, however they are crucial elements to the longevity, success, and future of your business. The customer experience begins as soon as someone discovers your brand, therefore every interaction and...