lead generation

Diagnosing B2B Business Pain Points: Do You Have A Sales Problem or A Lead Generation Problem?

By MPI / August 18, 2023 / Comments Off on Diagnosing B2B Business Pain Points: Do You Have A Sales Problem or A Lead Generation Problem?

Lead generation and sales play a significant role in all organizations. The ability to generate leads and successfully convert them into a sale impacts the growth and future of an entire organization. Frequently, people encounter obstacles within their lead generation and/or sales efforts. Identifying the root cause of underwhelming sales results can be challenging. Is…

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Factors of Success: List Quality & Quantity

By MPI / August 4, 2022 / Comments Off on Factors of Success: List Quality & Quantity

At MPI, we believe that nine key factors contribute to the success of any outbound calling program. At MPI, we believe that nine key factors contribute to the success of any outbound calling program. The first factor, and arguably most important, is list quality and quantity. Basically, what is your universe? Who is your target…

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