MPI

The Role Customer Experience Plays In Sales Success

By MPI / May 31, 2023 / Comments Off on The Role Customer Experience Plays In Sales Success

The role of customers in any business can often be forgotten, however they are crucial elements to the longevity, success, and future of your business. The customer experience begins as soon as someone discovers your brand, therefore every interaction and step of the way matters. It’s more often thought of and talked about in the…

Read More

Why LinkedIn is Essential in Your B2B Marketing Strategy

By MPI / May 23, 2023 / Comments Off on Why LinkedIn is Essential in Your B2B Marketing Strategy

LinkedIn is an essential tool, used by many businesses. Why? Because it’s designed for businesses and people to meet, work, define their brand, and build relationships with each other. With over 59 million companies and over 850 million members on LinkedIn, it is crucial businesses are actively taking advantage of all the B2B marketing opportunities…

Read More

Cold Calling By the Numbers: How to Book More Meetings

By MPI / May 8, 2023 / Comments Off on Cold Calling By the Numbers: How to Book More Meetings

It’s safe to say that cold calling is every salesperson’s least favorite activity, but it is essential in the sales process to grow business and meet quotas. When success feels out of reach, it’s often easy for salespeople to look at cold calling and trying to book new business meetings as an insufficient use of…

Read More

Factors of Success: Product Sales History

By MPI / February 1, 2023 / Comments Off on Factors of Success: Product Sales History

At MPI, We Believe That Nine Key Factors Contribute To The Success Of Any Outbound Calling Program. Product history is the ninth and final factor that we believe contributes to a successful outbound calling program. We’ve covered:  The product history factor asks: What is the history of how this product or service has been presented and…

Read More

Factors of Success: Brand Identity and Awareness

By MPI / January 18, 2023 / Comments Off on Factors of Success: Brand Identity and Awareness

At MPI, We Believe That Nine Key Factors Contribute To The Success Of Any Outbound Calling Program. Brand identity and awareness is the eighth factor that we believe contributes to a successful outbound calling program. We’ve already covered:  This factor asks: Is your brand well defined and have a presence in the marketplace? Not every company…

Read More
Factors of Success: Industry and Known Challenges

Factors of Success: Industry and Known Challenges

By MPI / November 17, 2022 / Comments Off on Factors of Success: Industry and Known Challenges

At MPI, we believe that nine key factors contribute to the success of any outbound calling program. Industry and known challenges is the seventh factor that we believe contribute to a successful outbound calling program. We’ve already covered: list quality and quantity, message, nurture, sales process, ROI requirements, and title and size of companies as…

Read More

Factors of Success: Targeted Title and Company Size

By MPI / November 3, 2022 / Comments Off on Factors of Success: Targeted Title and Company Size

At MPI, we believe that nine key factors contribute to the success of any outbound calling program. We’ve already covered list quality and quantity, message, nurture, sales process, and ROI requirements, as 5 of the factors that contribute to a successful outbound calling program. The sixth factor is the title and company size of targeted…

Read More

Factors of Success: ROI Requirements

By MPI / October 20, 2022 / Comments Off on Factors of Success: ROI Requirements

At MPI, we believe that nine key factors contribute to the success of any outbound calling program.   We’ve covered list quality and quantity, message, nurture, and sales process as four of the nine factors that we find contribute to a successful outbound calling program. The fifth factor is return on investment (ROI) requirements. This factor…

Read More
Factors of Success: Current Sales Process

Factors of Success: Current Sales Process

By MPI / October 6, 2022 / Comments Off on Factors of Success: Current Sales Process

At MPI, we believe that nine key factors contribute to the success of any outbound calling program. We’ve already covered list quality and quantity, message, and nurture, as the first three factors that contribute to a successful outbound calling program. The fourth factor is the company’s current sales process. This factor asks: What is your…

Read More

Factors of Success: Nurture 

By MPI / September 21, 2022 / Comments Off on Factors of Success: Nurture 

At MPI, we believe that nine key factors contribute to the success of any outbound calling program.  We’ve already covered list quality and quantity and message as the first two factors that contribute to a successful outbound sales calling program. The third factor is nurture. Basically, this factor asks: What is the best way to…

Read More