MPI
Taking the time to develop your company’s ideal customers through buyer personas not only saves time and money but also allows you to connect with prospects on a more personal level. In order to effectively plan out your sales and marketing strategies, it is best to know your target audience first. Many factors come into…
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Lead generation and sales play a significant role in all organizations. The ability to generate leads and successfully convert them into a sale impacts the growth and future of an entire organization. Frequently, people encounter obstacles within their lead generation and/or sales efforts. Identifying the root cause of underwhelming sales results can be challenging. Is…
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Understanding social media’s role as well as how to successfully leverage it, is essential in building a successful marketing strategy that can generate results as part of your business landscape. As discussed in our previous blog, “The Role of Social Media in Marketing,” social media has created many new opportunities as well as changes for…
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At MPI we believe that both understanding social media’s role in the business landscape as well as how to successfully leverage social media, is essential in your marketing strategy. With the B2B world ever-changing, and technology becoming increasingly coveted, the world of business has had to revolutionize to adhere to the new demands of its…
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Inbound and outbound sales are commonly used in the B2B world. Whether you are taking or making the call, both are key in optimal sales strategies. But what is the difference between inbound and outbound sales? Inbound Sales Inbound sales is when a customer is actively looking for a product or service. They know they…
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The role of customers in any business can often be forgotten, however they are crucial elements to the longevity, success, and future of your business. The customer experience begins as soon as someone discovers your brand, therefore every interaction and step of the way matters. It’s more often thought of and talked about in the…
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LinkedIn is an essential tool, used by many businesses. Why? Because it’s designed for businesses and people to meet, work, define their brand, and build relationships with each other. With over 59 million companies and over 850 million members on LinkedIn, it is crucial businesses are actively taking advantage of all the B2B marketing opportunities…
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It’s safe to say that cold calling is every salesperson’s least favorite activity, but it is essential in the sales process to grow business and meet quotas. When success feels out of reach, it’s often easy for salespeople to look at cold calling and trying to book new business meetings as an insufficient use of…
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At MPI, We Believe That Nine Key Factors Contribute To The Success Of Any Outbound Calling Program. Product history is the ninth and final factor that we believe contributes to a successful outbound calling program. We’ve covered: The product history factor asks: What is the history of how this product or service has been presented and…
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At MPI, We Believe That Nine Key Factors Contribute To The Success Of Any Outbound Calling Program. Brand identity and awareness is the eighth factor that we believe contributes to a successful outbound calling program. We’ve already covered: This factor asks: Is your brand well defined and have a presence in the marketplace? Not every company…
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