MPI

Leveraging Buyer Personas To Make Genuine Connections

By MPI / February 22, 2024 / Comments Off on Leveraging Buyer Personas To Make Genuine Connections

Taking the time to develop your company’s ideal customers through buyer personas not only saves time and money but also allows you to connect with prospects on a more personal level. In order to effectively plan out your sales and marketing strategies, it is best to know your target audience first. Many factors come into…

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Diagnosing B2B Business Pain Points: Do You Have A Sales Problem or A Lead Generation Problem?

By MPI / August 18, 2023 / Comments Off on Diagnosing B2B Business Pain Points: Do You Have A Sales Problem or A Lead Generation Problem?

Lead generation and sales play a significant role in all organizations. The ability to generate leads and successfully convert them into a sale impacts the growth and future of an entire organization. Frequently, people encounter obstacles within their lead generation and/or sales efforts. Identifying the root cause of underwhelming sales results can be challenging. Is…

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Leveraging Social Media to Differentiate Yourself in a Crowded Market

By MPI / July 13, 2023 / Comments Off on Leveraging Social Media to Differentiate Yourself in a Crowded Market

Understanding social media’s role as well as how to successfully leverage it, is essential in building a successful marketing strategy that can generate results as part of your business landscape. As discussed in our previous blog, “The Role of Social Media in Marketing,” social media has created many new opportunities as well as changes for…

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The Role of Social Media in Marketing

By MPI / June 29, 2023 / Comments Off on The Role of Social Media in Marketing

At MPI we believe that both understanding social media’s role in the business landscape as well as how to successfully leverage social media, is essential in your marketing strategy. With the B2B world ever-changing, and technology becoming increasingly coveted, the world of business has had to revolutionize to adhere to the new demands of its…

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Inbound vs Outbound Sales: What’s the Difference?

By MPI / June 15, 2023 / Comments Off on Inbound vs Outbound Sales: What’s the Difference?

Inbound and outbound sales are commonly used in the B2B world. Whether you are taking or making the call, both are key in optimal sales strategies. But what is the difference between inbound and outbound sales? Inbound Sales Inbound sales is when a customer is actively looking for a product or service. They know they…

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The Role Customer Experience Plays In Sales Success

By MPI / May 31, 2023 / Comments Off on The Role Customer Experience Plays In Sales Success

The role of customers in any business can often be forgotten, however they are crucial elements to the longevity, success, and future of your business. The customer experience begins as soon as someone discovers your brand, therefore every interaction and step of the way matters. It’s more often thought of and talked about in the…

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Why LinkedIn is Essential in Your B2B Marketing Strategy

By MPI / May 23, 2023 / Comments Off on Why LinkedIn is Essential in Your B2B Marketing Strategy

LinkedIn is an essential tool, used by many businesses. Why? Because it’s designed for businesses and people to meet, work, define their brand, and build relationships with each other. With over 59 million companies and over 850 million members on LinkedIn, it is crucial businesses are actively taking advantage of all the B2B marketing opportunities…

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Cold Calling By the Numbers: How to Book More Meetings

By MPI / May 8, 2023 / Comments Off on Cold Calling By the Numbers: How to Book More Meetings

It’s safe to say that cold calling is every salesperson’s least favorite activity, but it is essential in the sales process to grow business and meet quotas. When success feels out of reach, it’s often easy for salespeople to look at cold calling and trying to book new business meetings as an insufficient use of…

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Factors of Success: Product Sales History

By MPI / February 1, 2023 / Comments Off on Factors of Success: Product Sales History

At MPI, We Believe That Nine Key Factors Contribute To The Success Of Any Outbound Calling Program. Product history is the ninth and final factor that we believe contributes to a successful outbound calling program. We’ve covered:  The product history factor asks: What is the history of how this product or service has been presented and…

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Factors of Success: Brand Identity and Awareness

By MPI / January 18, 2023 / Comments Off on Factors of Success: Brand Identity and Awareness

At MPI, We Believe That Nine Key Factors Contribute To The Success Of Any Outbound Calling Program. Brand identity and awareness is the eighth factor that we believe contributes to a successful outbound calling program. We’ve already covered:  This factor asks: Is your brand well defined and have a presence in the marketplace? Not every company…

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