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5 B2B Sales Database Strategies to Increase Sales Success

By MPI / June 20, 2022 / Comments Off on 5 B2B Sales Database Strategies to Increase Sales Success

Building and maintaining a quality database is not for the faint-of-heart. MPI has built proven best practices in list management to set our client appointment setting and lead generation campaigns up for success. These five database strategies will result in a high-quality CRM database that improves the effectiveness of your sales and marketing investments. 1.…

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Marketing for your business: Build a steady stream of leads

By MPI / June 8, 2022 / Comments Off on Marketing for your business: Build a steady stream of leads

When it comes to generating leads there is one cold hard truth: you will run out of personal referrals. The reality is, you should work personal contacts and referrals while also working cold leads. Those non-existing relationships could be qualified opportunities for you. The connections you make and the relationships you build with your prospects…

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