leads
We’ve said it before and we’ll say it again, branding is everything. So what is branding? And why is it so important for your business? In short, your brand is the way your customer perceives you. Yes, your brand includes things on the outside like your logos and colors, but your brand is actually the…
Read MoreBuilding and maintaining a quality database is not for the faint-of-heart. MPI has built proven best practices in list management to set our client appointment setting and lead generation campaigns up for success. These five database strategies will result in a high-quality CRM database that improves the effectiveness of your sales and marketing investments. 1.…
Read MoreWhen it comes to generating leads there is one cold hard truth: you will run out of personal referrals. The reality is, you should work personal contacts and referrals while also working cold leads. Those non-existing relationships could be qualified opportunities for you. The connections you make and the relationships you build with your prospects…
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