marketing
Understanding social media’s role as well as how to successfully leverage it, is essential in building a successful marketing strategy that can generate results as part of your business landscape. As discussed in our previous blog, “The Role of Social Media in Marketing,” social media has created many new opportunities as well as changes for…
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At MPI we believe that both understanding social media’s role in the business landscape as well as how to successfully leverage social media, is essential in your marketing strategy. With the B2B world ever-changing, and technology becoming increasingly coveted, the world of business has had to revolutionize to adhere to the new demands of its…
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At MPI, We Believe That Nine Key Factors Contribute To The Success Of Any Outbound Calling Program. Brand identity and awareness is the eighth factor that we believe contributes to a successful outbound calling program. We’ve already covered: This factor asks: Is your brand well defined and have a presence in the marketplace? Not every company…
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At MPI, we believe that nine key factors contribute to the success of any outbound calling program. At MPI, we believe that nine key factors contribute to the success of any outbound calling program. The second factor, which is arguably just as important as list quality and quantity, is messaging. Basically, how do you position…
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At MPI, we believe that nine key factors contribute to the success of any outbound calling program. At MPI, we believe that nine key factors contribute to the success of any outbound calling program. The first factor, and arguably most important, is list quality and quantity. Basically, what is your universe? Who is your target…
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We’ve said it before and we’ll say it again, branding is everything. So what is branding? And why is it so important for your business? In short, your brand is the way your customer perceives you. Yes, your brand includes things on the outside like your logos and colors, but your brand is actually the…
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Building and maintaining a quality database is not for the faint-of-heart. MPI has built proven best practices in list management to set our client appointment setting and lead generation campaigns up for success. These five database strategies will result in a high-quality CRM database that improves the effectiveness of your sales and marketing investments. 1.…
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When it comes to generating leads there is one cold hard truth: you will run out of personal referrals. The reality is, you should work personal contacts and referrals while also working cold leads. Those non-existing relationships could be qualified opportunities for you. The connections you make and the relationships you build with your prospects…
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The sales pipeline is arguably one of the most important aspects to the health of a business. What’s the best marketing approach to ensure your pipeline stays full? Owners, sales leaders, and marketers are all familiar with the concept of the sales pipeline or the sales funnel. However you refer to them, keeping them full…
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Thinking about ways that your company can ramp up their lead generation efforts? There are several methods to choose from, but there’s one that has numerous benefits that’s often overlooked. Marketing plans and strategies come in all shapes and sizes. A number of factors can play into what is included, such as the size of…
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