B2B Sales

Building Authentic B2B Relationships

By MPI / November 18, 2021 / Comments Off on Building Authentic B2B Relationships

The theory behind first impressions is true, but salespeople also need to know how to make a lasting impression. When it comes to building a steady stream of leads, the relationships a salesperson cultivates and maintains are the driving force of their success. Some, however, fail to do so because they are solely looking for…

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