B2B Sales

Factors of Success: Product Sales History

By MPI / February 1, 2023 / Comments Off on Factors of Success: Product Sales History

At MPI, We Believe That Nine Key Factors Contribute To The Success Of Any Outbound Calling Program. Product history is the ninth and final factor that we believe contributes to a successful outbound calling program. We’ve covered:  The product history factor asks: What is the history of how this product or service has been presented and…

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Factors of Success: Brand Identity and Awareness

By MPI / January 18, 2023 / Comments Off on Factors of Success: Brand Identity and Awareness

At MPI, We Believe That Nine Key Factors Contribute To The Success Of Any Outbound Calling Program. Brand identity and awareness is the eighth factor that we believe contributes to a successful outbound calling program. We’ve already covered:  This factor asks: Is your brand well defined and have a presence in the marketplace? Not every company…

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Factors of Success: Targeted Title and Company Size

By MPI / November 3, 2022 / Comments Off on Factors of Success: Targeted Title and Company Size

At MPI, we believe that nine key factors contribute to the success of any outbound calling program. We’ve already covered list quality and quantity, message, nurture, sales process, and ROI requirements, as 5 of the factors that contribute to a successful outbound calling program. The sixth factor is the title and company size of targeted…

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Factors of Success: ROI Requirements

By MPI / October 20, 2022 / Comments Off on Factors of Success: ROI Requirements

At MPI, we believe that nine key factors contribute to the success of any outbound calling program.   We’ve covered list quality and quantity, message, nurture, and sales process as four of the nine factors that we find contribute to a successful outbound calling program. The fifth factor is return on investment (ROI) requirements. This factor…

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Factors of Success: Current Sales Process

Factors of Success: Current Sales Process

By MPI / October 6, 2022 / Comments Off on Factors of Success: Current Sales Process

At MPI, we believe that nine key factors contribute to the success of any outbound calling program. We’ve already covered list quality and quantity, message, and nurture, as the first three factors that contribute to a successful outbound calling program. The fourth factor is the company’s current sales process. This factor asks: What is your…

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Factors of Success: Nurture 

By MPI / September 21, 2022 / Comments Off on Factors of Success: Nurture 

At MPI, we believe that nine key factors contribute to the success of any outbound calling program.  We’ve already covered list quality and quantity and message as the first two factors that contribute to a successful outbound sales calling program. The third factor is nurture. Basically, this factor asks: What is the best way to…

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Factors of Success: Message

By MPI / September 2, 2022 / Comments Off on Factors of Success: Message

At MPI, we believe that nine key factors contribute to the success of any outbound calling program. At MPI, we believe that nine key factors contribute to the success of any outbound calling program. The second factor, which is arguably just as important as list quality and quantity, is messaging. Basically, how do you position…

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Factors of Success: List Quality & Quantity

By MPI / August 4, 2022 / Comments Off on Factors of Success: List Quality & Quantity

At MPI, we believe that nine key factors contribute to the success of any outbound calling program. At MPI, we believe that nine key factors contribute to the success of any outbound calling program. The first factor, and arguably most important, is list quality and quantity. Basically, what is your universe? Who is your target…

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Importance of Branding for Your Business

By MPI / July 12, 2022 / Comments Off on Importance of Branding for Your Business

We’ve said it before and we’ll say it again, branding is everything. So what is branding? And why is it so important for your business? In short, your brand is the way your customer perceives you. Yes, your brand includes things on the outside like your logos and colors, but your brand is actually the…

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5 B2B Sales Database Strategies to Increase Sales Success

By MPI / June 20, 2022 / Comments Off on 5 B2B Sales Database Strategies to Increase Sales Success

Building and maintaining a quality database is not for the faint-of-heart. MPI has built proven best practices in list management to set our client appointment setting and lead generation campaigns up for success. These five database strategies will result in a high-quality CRM database that improves the effectiveness of your sales and marketing investments. 1.…

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