targeting
Taking the time to develop your company’s ideal customers through buyer personas not only saves time and money but also allows you to connect with prospects on a more personal level. In order to effectively plan out your sales and marketing strategies, it is best to know your target audience first. Many factors come into…
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At MPI, we believe that nine key factors contribute to the success of any outbound calling program. We’ve already covered list quality and quantity, message, nurture, sales process, and ROI requirements, as 5 of the factors that contribute to a successful outbound calling program. The sixth factor is the title and company size of targeted…
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At MPI, we believe that nine key factors contribute to the success of any outbound calling program. At MPI, we believe that nine key factors contribute to the success of any outbound calling program. The second factor, which is arguably just as important as list quality and quantity, is messaging. Basically, how do you position…
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At MPI, we believe that nine key factors contribute to the success of any outbound calling program. At MPI, we believe that nine key factors contribute to the success of any outbound calling program. The first factor, and arguably most important, is list quality and quantity. Basically, what is your universe? Who is your target…
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We’ve said it before and we’ll say it again, branding is everything. So what is branding? And why is it so important for your business? In short, your brand is the way your customer perceives you. Yes, your brand includes things on the outside like your logos and colors, but your brand is actually the…
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Building and maintaining a quality database is not for the faint-of-heart. MPI has built proven best practices in list management to set our client appointment setting and lead generation campaigns up for success. These five database strategies will result in a high-quality CRM database that improves the effectiveness of your sales and marketing investments. 1.…
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When it comes to generating leads there is one cold hard truth: you will run out of personal referrals. The reality is, you should work personal contacts and referrals while also working cold leads. Those non-existing relationships could be qualified opportunities for you. The connections you make and the relationships you build with your prospects…
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The sales pipeline is arguably one of the most important aspects to the health of a business. What’s the best marketing approach to ensure your pipeline stays full? Owners, sales leaders, and marketers are all familiar with the concept of the sales pipeline or the sales funnel. However you refer to them, keeping them full…
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