targeting

5 B2B Sales Database Strategies to Increase Sales Success

By MPI / June 20, 2022 / Comments Off on 5 B2B Sales Database Strategies to Increase Sales Success

Building and maintaining a quality database is not for the faint-of-heart. MPI has built proven best practices in list management to set our client appointment setting and lead generation campaigns up for success. These five database strategies will result in a high-quality CRM database that improves the effectiveness of your sales and marketing investments. 1.…

Read More

Marketing for your business: Build a steady stream of leads

By MPI / June 8, 2022 / Comments Off on Marketing for your business: Build a steady stream of leads

When it comes to generating leads there is one cold hard truth: you will run out of personal referrals. The reality is, you should work personal contacts and referrals while also working cold leads. Those non-existing relationships could be qualified opportunities for you. The connections you make and the relationships you build with your prospects…

Read More

Casting a Wide Net Vs. Targeting: What’s the Best Approach to Build a Sales Pipeline?

By MPI / May 25, 2022 / Comments Off on Casting a Wide Net Vs. Targeting: What’s the Best Approach to Build a Sales Pipeline?

The sales pipeline is arguably one of the most important aspects to the health of a business. What’s the best marketing approach to ensure your pipeline stays full? Owners, sales leaders, and marketers are all familiar with the concept of the sales pipeline or the sales funnel. However you refer to them, keeping them full…

Read More