b2b

Factors of Success: Message

By MPI / September 2, 2022 / Comments Off on Factors of Success: Message

At MPI, we believe that nine key factors contribute to the success of any outbound calling program. At MPI, we believe that nine key factors contribute to the success of any outbound calling program. The second factor, which is arguably just as important as list quality and quantity, is messaging. Basically, how do you position…

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Factors of Success: List Quality & Quantity

By MPI / August 4, 2022 / Comments Off on Factors of Success: List Quality & Quantity

At MPI, we believe that nine key factors contribute to the success of any outbound calling program. At MPI, we believe that nine key factors contribute to the success of any outbound calling program. The first factor, and arguably most important, is list quality and quantity. Basically, what is your universe? Who is your target…

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Importance of Branding for Your Business

By MPI / July 12, 2022 / Comments Off on Importance of Branding for Your Business

We’ve said it before and we’ll say it again, branding is everything. So what is branding? And why is it so important for your business? In short, your brand is the way your customer perceives you. Yes, your brand includes things on the outside like your logos and colors, but your brand is actually the…

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5 B2B Sales Database Strategies to Increase Sales Success

By MPI / June 20, 2022 / Comments Off on 5 B2B Sales Database Strategies to Increase Sales Success

Building and maintaining a quality database is not for the faint-of-heart. MPI has built proven best practices in list management to set our client appointment setting and lead generation campaigns up for success. These five database strategies will result in a high-quality CRM database that improves the effectiveness of your sales and marketing investments. 1.…

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Marketing for your business: Build a steady stream of leads

By MPI / June 8, 2022 / Comments Off on Marketing for your business: Build a steady stream of leads

When it comes to generating leads there is one cold hard truth: you will run out of personal referrals. The reality is, you should work personal contacts and referrals while also working cold leads. Those non-existing relationships could be qualified opportunities for you. The connections you make and the relationships you build with your prospects…

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Casting a Wide Net Vs. Targeting: What’s the Best Approach to Build a Sales Pipeline?

By MPI / May 25, 2022 / Comments Off on Casting a Wide Net Vs. Targeting: What’s the Best Approach to Build a Sales Pipeline?

The sales pipeline is arguably one of the most important aspects to the health of a business. What’s the best marketing approach to ensure your pipeline stays full? Owners, sales leaders, and marketers are all familiar with the concept of the sales pipeline or the sales funnel. However you refer to them, keeping them full…

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Troubleshooting Your Way to Sales Success

By MPI / May 11, 2022 / Comments Off on Troubleshooting Your Way to Sales Success

Even after salespeople put in hours building a sales pipeline and following the sales process and marketing plan, they can still find themselves at a standstill wondering why sales are not coming in. Any good plan always needs troubleshooting to ultimately be a success. A full sales pipeline and a rock-solid sales and marketing plan…

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Why Blogging Is Worthwhile For Your Business

By MPI / April 13, 2022 / Comments Off on Why Blogging Is Worthwhile For Your Business

Thinking about ways that your company can ramp up their lead generation efforts? There are several methods to choose from, but there’s one that has numerous benefits that’s often overlooked. Marketing plans and strategies come in all shapes and sizes. A number of factors can play into what is included, such as the size of…

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4 Strategies For Effective Follow Up

By MPI / March 30, 2022 / Comments Off on 4 Strategies For Effective Follow Up

You’ve made what seems to be a successful connection with a prospect, but what are some strategies to keep them engaged to get them to convert? Sales is an interesting and sometimes difficult role. It takes someone with patience who’s willing to persevere and weather the ups and downs that come with the sales process.…

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Skeptic to Interested to Excited: The Emotional State Behind the B2B Buyer Journey

By MPI / March 16, 2022 / Comments Off on Skeptic to Interested to Excited: The Emotional State Behind the B2B Buyer Journey

We’ve all been in the buyer seat before and gone through the various phases of a sales process. Have you considered the mental or emotional stages that go with the buyer journey? You’re likely already familiar with the buyer journey which goes from awareness to consideration, and finally to decision, however, there are also different…

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